SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.